Hayk Zakoyan is a dynamic and visionary new media artist, visual artist, VJ, and musician from Yerevan, Armenia, renowned for his captivating generative art and profound, immersive experiences. A specialist in TouchDesigner, Zakoyan operates at the vibrant intersection of technology, art, music, and natural phenomena. His work is a masterful blend of custom algorithms, AI, and sound analysis, all employed to create unique, ever-evolving visual narratives that explore the deep interconnectedness of the world, music, and inner energy.
His journey into the world of new media was not a conventional path but an evolution forged by necessity and passion. Beginning his career as a lighting artist and designer for large-scale theatrical productions and installations, Hayk's pivot into his current field was a testament to his resilience. Faced with a complex project involving the intricate programming of fountains and lighting under a tight deadline, and with the lead specialist unavailable, he took the initiative to learn TouchDesigner himself. Working relentlessly, he not only delivered the project successfully but also discovered his true artistic calling, a moment that marked the beginning of his deep dive into visual and new media art. This experience cemented his core belief that dedication, persistence, and a willingness to learn under pressure are fundamental to creative achievement.
As an artist, Hayk’s style is distinct and evocative, often featuring natural color palettes or stark greys that invite personal interpretation and emotional connection. His inspirations are eclectic, drawing from the intricate beauty of natural phenomena, the inherent physics of nature, the depth of human emotion, and profoundly, music itself. This deep connection to music is not just theoretical; Hayk is a guitarist with his own Rock/Metal band, and his passion spans genres from the raw energy of heavy metal and the complex textures of electronic music to the timeless structures of classical and the improvisational spirit of jazz. This intrinsic understanding of musical structure, rhythm, and emotional flow allows him to create visuals that are not merely synchronized but deeply synergistic with sound.
This unique skill set has led to an impressive record of collaborations with world-renowned musicians, for whom he has crafted stunning live visuals that elevate their performances into multi-sensory experiences. His portfolio includes work with leading artists such as Anyma, Solomun, Max Cooper, Eric Prydz, Mrak, Artbat, Luidji, and Mathame.
Beyond the music world, his visionary talent extends to major international events and ambitious corporate projects. He is proud of his contributions to iconic events like the Afterlife Festival, developing visionary visuals for significant infrastructure projects like the MSC Terminal PortMiami 2025, and exhibiting his work in prominent art contexts, including a solo show at Cinema Mystica (Budapest), showcases at Load Gallery, and participation in events like Miami Art Basel.
Hayk is also a key member of the Armenian creative team Doodooc. With his team, he has developed innovative stages and visual setups for acclaimed artists like Tigran Hamasyan, Kovacs, and Anastacia, and has delivered visuals for complex, large-scale events, most notably for multiple stages at the FIFA World Cup Qatar 2022 Fan Festival.
For Hayk, all projects, with their diverse co-relationships, are interconnected parts of a single, evolving body of creative work. He is passionately dedicated to using his unique digital craftsmanship to explore and visualize the profound connections between the physical and digital worlds. Whether through a gallery installation, a live concert, or a major public event, Hayk Zakoyan continues to inspire, pushing the boundaries of visual storytelling and crafting unforgettable experiences that resonate across multiple senses.